These transcripts are AI-generated, and spelling may not be 100% accurate (especially for names, places, and methodologies).
SOMETIMES IT’S FELT LIKE JUST THROWING SPAGHETTI ON THE WALL
AND SEEING WHAT STICKS
AND BECAUSE I WANT TO SOMETIMES HAVE A STRATEGY
AND THEN SOMETIMES STRATEGY CAN FEEL INAUTHENTIC
AND SO I’M ALWAYS TRYING TO BALANCE THIS
I WANT TO SHARE WHAT I’M EXCITED ABOUT
OR WHAT I THINK’S REALLY HELPFUL
OR WHAT I’VE BEEN LEARNING
AND THEN IF PEOPLE DON’T KNOW IT EXISTS
I CAN’T HELP THEM THEN I HAVE TO BALANCE THIS
I NEED SOME STRATEGY TO GET EXPOSURE
SO THAT I CAN HELP THE MOST PEOPLE
Hello everybody and welcome to The Healthy Business Lab Podcast
where we interview awesome
allied health business owners to share their insights
learnings and knowledge with us
and with our fellow business owners in the same space
and so today
I’m extremely excited to introduce Marie Vakakis from The Therapy Hub
welcome to the podcast Marie thanks for having me
so yeah I love for you to share a bit of a introduction about yourself
your background and your expertise
yeah absolutely
I am an accredited mental health
social worker and couple and family therapist
and I set out to create a business by accident
I guess I’m in lockdown like a few people
and now I have group private practice called the Therapy Hub
and then I also have my own business
through training and consultancy and supervision
my main expertise is in working with adolescents and families
and trying to create an environment that’s not super sterile
that’s a little bit more relaxed and fun to come to
with some really amazing qualified staff
who also like to think about the system and the whole family around
the young person but we also work with adults
we have neurodiversity affirming assessments
we run training and workshops
and events for parents and external organisations as well
love that
so many cool little things that we’ll can it can touch into
over the course of our chat here
also I love to kick off with
our chats is also around
sharing some of that expertise and the mental health side of things
it’s front and foremost
I love it on your website you share that idea well
everybody has mental health
but the same as physical health and we look after that
and so as a business owner
we often don’t look after ourselves that well
so I’d love for you to share a few little
sort of insights of things that you’ve experienced
you’ve seen and even for yourself coming from
the expertise that you have around
good mental health for business owners as well
it’s really tricky
I remember there used to be a saying that floats around like
if you love what you do you don’t work a day in your life
and then I saw someone write a meme that if you love what you do
and you’re self employed you do it all the time
it does feel like that it
at points the lines are blurred between what’s a hobby
what’s work especially with sometimes a real pool to document things
for social media it’s almost felt like different
all parts of my life are possible
could have been pieces of content or if I’m doing an art class
should I write a post about the benefits of art for well being
so because we all have mental health and we are all in relationships
not doesn’t mean like an intimate partner
but it felt like every single part of my life could be a potential
story or learning opportunity
or something to share or
and that became actually really quite overwhelming
it got to the point where sometimes for weeks at a time
I’d have to delete all social media off my phone
and then I feel guilty
cause I think of some of the marketing books that I’ve read
especially like around like Gary V. stuff of like
you know just document as you learn like
oh for goodness sakes
it does consume a lot of brain space
and I don’t know if I’ve got the balance right yet
of trying to figure out how to do that
I’m very active I have a
an active commute so I walk or ride to work when I can
I go to the gym often I’m recovering from an injury at the moment
so I can’t do that but a lot of that stuff does help
but even then I’m listening to podcast on my way to work
I’m listening to audio books at the gym
quite haven’t found quite that sweet spot yet of the not learning bit
but I feel well
I sleep I eat well
I exercise my body
I get a lot of comfort and enjoyment out of peer supervision
and groups and things like that
so it does consume a large part of my life
and I don’t know exactly how to what I would give up
cause I also really like some parts of that too awesome
I love it again
a great interesting perspective of that
of said the intertwining of business and life
where we had some other guests sort of mentioned that same idea
but you’re linked at how we often think
like
everything we do in life actually can be for the business as well
and having that awareness
I think he is much a bigger thing
and I guess the fact that you’re actually conscious of it
no doubt does help you be a bit more mindful of that
so that you do have those moments of being able to at least name it
I did a learning
I was learning something the other night
and somebody was talking about just name it to tame it
and I was like ah
that rung quite well
so even you doing what you’ve just done is kinda like I’ve named it
I have the ability to tame it
it’s aware of it it might always just be there
but I’m always conscious of it
yeah it can be tricky cause it’s not just in business
I think having maybe the background I do in
social work and mental health
even when I worked elsewhere
I couldn’t not see it out and about
like I couldn’t not see systemic injustice
I couldn’t not see poverty or racism
I couldn’t not see political disasters
as being directly related to the work that I do
there was a level of awareness that comes with
studying and learning about things that impact people
and having
being a highly empathetic person and feeling really big feelings
really like all feelings so big
it was hard not to see that
when I worked with people with substance addiction
every new bottle shop that would open up
it would make me think oh
is this because it’s a low socioeconomic area
and it’s overpopulated with
bottle shop
like I couldn’t not see all these pieces kind of working around
I always found that hard to switch off
and so some of it
you got targeted into different advocacy work in different
times or different works within organisation
around training or practice groups
or fundraisers
I had to use that energy for something
and now that it’s more relation on mental health
that’s my focus I use that for the podcast
it feels a lot of the content for the podcast this Complex Life
I’m starting up Inside Social Work again to educate other people
I get to have an outlet
I guess to target that
then just spinning around feeling helpless
at the end of the day, it’s finding the fuel
to keep that going
but again and seeing where that’s gone
I’d love for you to now share and you touch up on a few avenues there
from the business side of things
there’s a little bit of a
fell into it which so many of us business owners
we do in different ways and chance or happen
chance or opportunity knocks and it’s like okay
this is what I’m going to do
and you share how that actually happened
and some of those early experiments you did when
you sort of started out on your business journey
I’d love to hear some of those early stories
I probably was curious about it to begin with
I was working in someone else’s practice and I love to learn
and so there wasn’t a lot of at the time
resources around how to do therapy in a private practice setting
especially Australian based
like it wasn’t very common
there weren’t a lot of online resources or webinars
I was listening to quite a few podcasts from the US
and they always talked about private practice
and then the business side
so there was clinical outcomes
how to do different therapeutic techniques
how to deliver them which most people
that’s the bit we already know usually
sometimes adapting that to various models
like within the Medicare constraints or within an NDIS framework
there’s a learning curve of how to
deliver the service and manage some of those external factors
and there were constant kind of conversations around budgeting
or finance or saving
putting money aside for tax
it’s when I first heard of the Profit First model
so I went and read that
there were these little bits
along the way that kind of planted little seeds
and so when I did make the jump into solo practice
and then I had my first contractor to come on board
I wasn’t starting from zero knowledge
I sort of had consumed content
one of my favourite podcast at the time was Selling The Couch and
I’ve been on that a couple of times actually
which has been really fun to have listened to it from episode 1
and then be a guest
it gave me a few ideas of what I didn’t know
and where I needed to go to get that
and what support I could put in place to learn
everything from organisational
like structural policies procedures frameworks
getting a lawyer to write up a good contract
understanding how far out GST still that’s baffling
and just building up slowly from there
but at the core of it was the first contractor I brought on
it was to service a particular client
there was a conflict of interest in that
relationship for me to work with them
and so I picked a person who like if I could see a therapist
it would have been this person
and then from there the team grew and we’ve had probably
over time about 20 different staff members come through
the ones that have left have all gone to start their own businesses
and are all self employed
which is pretty exciting and now there’s a team of about
I think six or seven of us here at The Therapy Hub
I love that the insights there are as well doing the education
and you always say you’re a voracious learner there
you’re already learning stuff
so it didn’t actually feel like a huge jump again
when you actually hit the ground running and things happen
you’re always aware of that
you’ve got a foundation of knowledge there sitting there and
and moving through that growth cycle
or the evolution of your team there
I would love to hear any insights around how you’ve worked with team
you’re set up on
your first hire was very much around who would I like to see
that’s a great way to go well
I want the best how can I find these people
but the subsequent team members you brought on
what experiments I guess
or what have you found with the learnings along the way
of evolving and growing a team
that was probably my steepest learning curve
because under the contractor model
it’s business to business relationship
so there has to be a level of I’m not their boss
but they are employed under my brand
and so having I guess
the same values around
and we talk a lot in the interview around why they’ve chosen us
why do they think they’ll be a good fit and vice versa
we make sure that people can work with the queer community
that the neurodiversity affirming
that they have experience with certain frequent presentations
because that’s our reputation
that we want to make sure all the team members
have a similar way of approaching
and working with certain community members
and then it’s then trying to refine it’s not necessarily mentorship
but it can be but sometimes there’s supervision
but it’s also their own business
so they also have responsibility to do that on their own
and so it actually just requires lots of conversations
and navigating in each person
especially if they’re at the start of their career
might need a little bit more support
others are quite happy to come in for a couple of days a week
go home and
not think of us again until they come back the week after
it’s actually trying to reduce any preconceived expectations
and ideas I had
and I look
I would have loved that dream clinic of
everyone has the same work days and
and we have big team lunches
and I mean I’m a social person
so that sounds like a dream for someone else
they’re like what a nightmare
I cannot and the idea of having a team lunch yeah
that was my dream was to have this big team and have
on site trainings and collaborations
and without the funding to do that
it’s impossible in private paid
expecting people to do it outside paid hours
or we have to charge clients
we have double because the overheads are so great
that it doesn’t quite what clients pay and what we get paid
it’s not the same and I think that’s a big misconception as well
yeah thank you for sharing that
I think that is obviously across Allied Health and
many of the different modalities as well
there’s different set ups and frameworks between the
contractor model versus the
employees sort of space
and again multimodality practices as well
then have a quite often a mix between
and so obviously
pointing that out
for somebody that maybe you can
you can fully think about that
idea of the owner if their contractor is not being
can’t control what they do
but they need to work under the brand
it’s definitely something very interesting to navigate
thank you for sharing that
it’s great and I guess other experiments as you’ve grown and evolve
you’ve already mentioned a couple of times
sort of the podcast and the like
you’ve definitely had
the personal branding side of things
something that you look as though you have done quite a bit with
and you’re working in that
space of building a personal brand
sometimes it’s felt like just throwing spaghetti on the wall
and saying what sticks
and because I want to sometimes have a strategy
and then sometimes strategy can feel inauthentic
and so I’m always trying to balance this
I want to share what I’m excited about
or what I think’s really helpful
or what I’ve been learning
and then if people don’t know it exists
I can’t help them so then I have to balance this
I need some strategy to get exposure
so that I can help the most people
and that’s always a real struggle
like i spent significant amount of time creating my parenting program
Connected Teens
that fuses together a couple of well researched and well known therapy
so we got acceptance and Commitment Therapy
and Bowen Family Systems Therapy
and it’s the kind of program that
if a lot of the parents that saw me with their kids had done
they might not have needed to come and see me
so I was like great
what amazing value for the cost of less than two sessions
they can do this course and they won’t need me
and selling that is so much harder than I expected
I was like why wouldn’t people want to do this
if I had something that would fix this problem
I would do it and then
but then sometimes I think I’m so fatigued with online courses
I just want someone to just do it for me or show me how to
do it myself in one on one
then there’s that
so there’s always this kind of struggle between marketing sales
which essentially I can’t help people if they don’t know I exist
and that’s a really tricky
cause I believe in the product
and whether it’s one of the online courses or just therapy
but then I also need to caveat it’s not a panacea for everything
it can helps some people sometimes
or a lot of people a lot of the time
but not each therapist
will help each person with all the things that they want
and so there’s this then trying to myth bust some of that
so then some of the content I create is to myth bust that
to myth bust even do I need to see psychologist
what’s a mental health social worker
what about family therapist
art therapist it’s hard to try and dispel misinformation
that really affects your industry
but then also really wanting to provide valuable learning
I guess that’s where the personal brand and The Therapy Hub
have slightly different audiences
wants to teach people
it’s the online digital anything that’s workshop or days
and then The Therapy Hub is you know sit on the couch and we talk
let’s get it done yeah
and I love that
you spread out yourself just at the end there
it’s like the personal brand being a very educational purpose
put you in a position of you are a person that has great information
you’re able to share it and again
the people that resonate with your approach
your style and those sorts of things
and there’s opportunities for them to access that content
in a way that you have productised and the like
there also is actually the flow on effect through to the practices
well
for those that kind of go actually I just want to talk to that person
and do you see that quite a bit
some people sort of seeing you from the educational content
and then flowing through and how is that sort of played out over time
definitely
it does mean sometimes there’s bottlenecks of people wanting just me
because I’m that visible voice
so that I has its own challenges
but also maybe the urgency people will listen to like
had someone recently listen to a podcast episode like yeah
you nailed it that’s our exact issue
can we see you now I’m like
I’m unavailable for several months like
oh well
this just can’t wait it’s like
I get that and I’m still unavailable for several months
and so then there can be that deflating
defeated thing that people have where they feel
might feel a bit of a parasocial relationship
or have connected with me
and I don’t know them at all
and they might come in knowing all this stuff about how I work
or me and I know nothing about them
so that can be have its own interesting perspectives too
where I especially if I bump into other social workers at conferences
sometimes they and I don’t have a wide audience
it’s only a few hundred people listen to each episode
but someone will like
I love when he said this and he said that I’m like
hi I’m Marie
nice to meet you I
I don’t I don’t know you
I don’t you don’t know you
and I’ve forgotten a little bit of that
because I’ve shared so much content
yeah all the time yeah
yeah how do you manage that
I’m curious around that
that’s it again
great insights because it is for somebody like yourself
you share
you very social
and you want to know those people on the other end of it as well
how do you approach sort of those situations
they’ve all been positive interactions so far
and I’m always open to feedback
one of The Therapy Hub’s values is connect
grow and discover and I think I will get it wrong
there’ll be something I say that then will be updated or changed
or I just did a a little video on Neurodiversity Celebration Week
and how what I was taught
explicitly taught at university 20 years ago
has been flipped on its head and completely changed now
so if I’d done a video then and someone resurfaced and said
look what you said you said this
this and this I would be like yeah
and that’s what I knew to be right then
and so as people if we have these robust conversations
and I mean the podcast is called This Complex Life
and I’m talking about that things aren’t simple
they’re not black and white
they’re not a meme they’re not a one off phrase
it requires dialogue
so if someone comes and has a constructive dialogue like oh
you’ve overlooked this part or you could have done that different
great I can update my database
my learning and then go and create something so that I welcome and
but most of the time people have just been
it’s just been really nice for them to share what their favourite
episode was or what resonated with them
so that I know it’s helping people
that was the I don’t like listening to the sound of my own voice
that’s actually the worst bit
having to do some of the editing and listen to your own voice back
it’s in trying to share a message or try and share some learnings
and sometimes things that oh
maybe I found this so amazing
and just can’t wait for other people to learn it too
actually I usually quite like when people reach out and say
I heard this I liked it or this resonated
or actually this person might be a really good person to interview
yeah keep doing it people
if you’re out and about
I love to hear from you on LinkedIn or Instagram
and hopefully
at least we get some more viewers and we’ll all the contact details
yeah come check it out
which will grab at the grab at the end and the like
but again
he’s leading through to what you’re just so saying some of
the conversations you’ve had
both with people that coming through from the podcast realm
or the online course and like
and some of those case studies or feedback testimonials
and through to the one on one type of clients
I’d love to hear some of those
any of those transformations that he stood out where you
had the chat or you’ve had the feedback where people have gone from
A to B with their mental health and the like
yeah let me just get up
I’ve got my spreadsheet of testimonials
just because I was actually working on something else and nothing
are you saying you’re about to go on a bit of a break
you’re cramming so much in
you’ve got so much going on at the moment
there are plenty of sheets open
yeah, i think when
I’m just looking at some of the feedback of some of the parenting
courses but things like
I’ve learnt to expand my mind
and prepare to deal with teenagers in an effective and caring way
I’ve learnt to take a better approach and how to coach emotions
in the last few weeks
we’ve seen a change in behaviours and had fewer arguments
due to the strategies offered
those things are amazing
I think my favourite was one of the courses
a parent brought me a bunch of flowers and a card and I was like
that is so kind she’s like yeah
my daughter said to give this to you because I’m less angry now
this is like so I don’t know where you’re going every Tuesday
but you’re less angry now
and it was just it was so funny that it did
the daughter had already noticed the change and
the mum brought me a card and some flowers on my last day
and I love that because it’s very very simple
so powerful and effective
yeah
I probably have a photo of it somewhere
but it absolutely made my day
it was so sweet
that’s brilliant
how long ago that was
you were on the video here for listening to see the video
you can see the body language Marie
it’s literally lit her up and again
that’s why we do what we do
it’s why you do what what you do and the like
so we talk about here
and trying to share information and knowledge and stories
a lot of health business owners out there
creating these transformations
doing more of building sustainable
profitable businesses and a lot so they can have this impact
thank you for sharing those insights today
any other I want to hear if you got another little case study there
that sticks out of mine cause I really enjoyed that one
yeah
case study not so much but as you were saying around transformation
I think that’s also been part of the challenges
we can get really fix and focused on
how long it’s taken us to build these skills
and sometimes our clients don’t give a shit
they don’t care that you’ve studied for 10 years or 20
they want to know what’s in it for them
how are they going to be better or happier or healthier
and so I think of some of the ways I’ve adjusted
my business have been based on services
I’ve had that haven’t gone well
and I still find it very frustrating when I go to
a physio or osteo for an injury and they say okay
just come back when you need to see me again I’m like well
when do I need to see you again
what should I do in the meantime
what’s my treatment plan what’s actually wrong
how do I prevent it happening
and I think sometimes as therapist
maybe when there’s money exchange and we’re very aware of that
we can be okay so just come back when you want and they’re like
well when do I need it
really try and understand what the person wants why they’re there
and then come up with a way to assess that and have a treatment plan
and depending on your modality
you’ll have different
theories that help you with your formulation of what that looks like
and then sharing that with the person and figuring it out together
cause if you’re like oh well
you’re the severity of your presenting issues
actually probably going to take weekly work for a year
and they’re like yeah
no I’m not doing that
I just want this thing here to be okay and then go about my day
you’re going to have a rupture there
they’re going to feel like maybe things are moving too slow
and you’re like I don’t know why they just have stopped coming
and trying to figure out that
it’s a constant challenge
it’s a struggle for a lot of us
I still fluctuate with sometimes with that
and trying to figure out what do you need
what are you expecting of me
how does my skills and expertise help you
and are we focusing on the right thing
or is that serving as a distraction
and so when you can get that right
we get that more enthusiastic buy in
and people are really aware of what to expect
and that doesn’t always go well
sometimes I’ve had families with like no no
we don’t want family therapy
we don’t need your help just fix that fix
it’s them they’re the problem
and then they when I try and be like
why I actually want the whole family in
because how you’re reacting or responding impacts the young person
which then exacerbates the exact thing you’re trying to reduce
sometimes
they’ve just gone and found someone else who will just diagnose
label medicate
and problem solved for now
sometimes that’s hard when there’s different agendas
and sometimes it can work really
really well uh
but I would encourage people if you’re listening as a consumer
don’t give up
and if you just had one therapist that you didn’t like
try another one it’s not one size fits all
that’s definitely not the approach
I think there’s an episode of Ted Lasso
where he went to a therapist once and didn’t like it
and I was having a conversation with him with Coach Beard who’s like
and what did you say he’s like
not all people are the same people like
oh yeah they’re not all the same
you gotta go find a different one
so true and I love that
from both the
practitioner level and the consumer sort of level
managing expectations and having a plan
and actually just sharing that
at least like
I think that’s a lot of things cause we often will
we’ll have a plan in place and we know it because again
we’ve had the experience
we’ve had the expertise we’ve had the skills and I like
but nobody people don’t know that unless we actually share that
as well and then people can opt in or out of that
like you’ve said again some people kinda go well hey
that’s not for me and I want the quick fix or whatever it is
being conscious of that from
you talk to it at the very start of the call interesting
about having strategy and not it’s not kind
it’s kind of the in between step
so at least we’ve got a plan
you don’t necessarily need the the full blown strategy
so there’s a bit of an outline of a plan that we can always tweak
modify and that’s why so we use your the terminology around experiments
we can experiment with that if we’re thinking of it in that way
it can only be win win situation
but even that I would still be encouraging people to overt that
because even if you’re saying look
after three sessions I’m still getting to know the client
so I’ve got nothing to assess or tell them
that’s the bit you can tell them you say look
the first three sessions we’re still getting to know each other
can I ask you some questions
some might seem completely random
some might land us somewhere
I’m trying to piece together the best way to work together
let’s bear with me you’re not going to feel immediately better
cause I haven’t actually done any therapy with you yet
but it’s just how I work or even just overting that
or if you’re a person who’s like
I like to send you 17 forms to complete at home
and then we go through those results together
then say that too because each person I mean
I’ve had a dozen therapists in my life and each
every single one did something completely different
and so even as a therapist I go in there and I’m like
how do you do what you do
and how do you do what you do is going to help me with what I want
how do we figure this out
because not everyone does the same thing
there’s no perfect structure
getting comfortable overting that
and asking about asking questions
I suppose well
I love that and for me
that’s great way to round off
the chatter is at the end of the day
asking questions on both sides of the fence
it actually just helps if we ask questions
we get information we get knowledge and therefore knowledge is power
knowledge is key
and then we can actually make decisions on what’s best for us
at the end of the day
thank you for sharing and as I said during the chat there
if people do want to find you I will include in the show notes
a bunch of details that we’ve already got there
but it feel free to share here
as to the main place is where
you hang out where people can connect with you, yes
so on LinkedIn is probably my most comfortable platform
that’s where I post a lot of content
that’s related to both businesses
I suppose you’re educating other people
and then also helping with a man
own understanding of mental health and relationships
and on Instagram is a lot more about this Complex Life podcast
check out the podcast
it’s all on the Marie Vakakis website or a Spotify iTunes
all the podcast places and
then thetherapyhub.com.au for therapy
and we do offer telehealth
we can do international
there’s just a few countries that are best in their insurance
we can’t do but yeah
nationwide if people want and telehealth is always an option too
awesome
once again we’ll put all those links in the show notes for you
thank you very much for sharing your knowledge
expertise insights and the learning that you’re paying forward
all the many things that you’ve learnt
over the years to this point
and thank you for sharing that with our audience today
no worries thanks Craig
awesome so
that’s everyone
out from another episode from the Healthy Business Lab podcast
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