Simplifying OT Education: Building Your OT Tutor with Clare Batkin
Craig Minter (00:01.006)
Hello everybody and welcome to The Healthy Business Lab podcast, where we interview awesome allied health business owners to share their insights, learnings and experiments so that we can all learn as a part of that process. And today I’m super excited to have Clare Batkin from Your OT Tutor on the episode today with us. Clare, welcome to the episode.
Clare Batkin (00:21.955)
Thanks so much for having me, I’m excited to be here.
Craig Minter (00:24.526)
Yeah and again, a while ago that we had a first initial chat and, um, you know, I’d love for you to, well, I know there’s some cool experiments coming that you’ve done loads of them, but I’d love for you just to introduce yourself and bit of your background in the OT space. and the like.
Clare Batkin (00:44.003)
Yep, no worries. So like the origin story of Your OT Tutor really. my background is I grew up in a very small country town with about 100 people, went to a school with five people in my year 12 class. So when I signed up to do OT, it’s kind of process of elimination. I didn’t really know what I wanted to do. I wanted to work in health, didn’t want to do the GP hours and didn’t really want to do physio touching people. So OT seemed like the best choice. Fast forward, I got through uni, it was then a hospital for a decade. hospital OT for a decade
Craig Minter (00:48.056)
Yeah.
Clare Batkin (01:14.077)
or so where I worked through lots of different areas mostly with adults and towards the end of that I got an opportunity to do more education or clinical education working with students and then eventually also working in universities doing sessional academic teaching and then sort of towards the end of that, COVID hit and we were actually planning to move from New South Wales to Queensland. So we did that move eventually once the borders opened and I decided I didn’t really want to stay in public health and wanted to find some sort of role that would allow
me to really focus on clinical education, and at the time it looked like the NDIS was the way that lots of OT careers were heading, and I thought well maybe I can learn how to do that and then help others to do that as well within that role. So I worked for a small company that also did medico-legal work with alongside NDIS, and I found that I was wearing lots of hats in that role. So I was a student coordinator, a new grad program coordinator. I was doing recruitment, I was doing the social media, plus doing the in-house education for the team. And then what
I decided with all the stuff that I was doing, what I really enjoyed was the clinical education. and I realised that the only way that I’d be able to do that was like as the only thing that I was doing would be to actually start my own business. so In about July 2022, that’s when I left that role and kind of started Your OT Tutor. but It’s a good probably six months or so before I actually launched into sort of releasing an online course and then it all sort of has built and snowballed from there.
Craig Minter (02:42.19)
Awesome, It’s a great summary. again, Having worked myself in the public education, public public health system and the like, I appreciate that sort of broad breadth of experience that you would have got during that time. And again, I can hear from what you’ve just shared of the evolution. It’s just been a continual sort of refinement, refinement of, hey, got a bunch of experience, but then,
how can I really be intentional with what I’m doing and how I’m going about things? Is that a fair comment?
Clare Batkin (03:13.44)
Yeah, I think so. think and It was also just looking at what opportunities were actually realistically available in terms of “Yes, I’ve got this unicorn dream role.” I suppose in my head I would have liked to be working for an employer doing it that way. But the reality is, to do sort of those fun things, so what I consider the fun, the education or the non-clinical things, there still needs to be some sort of clinical aspect to my role to actually generate the income to maintain my maintain my salary basically until you know something took off and we were actually
making money from education. and I think definitely probably In the last few years as companies that have been able to find that as a way to add value to their businesses and there are probably OTs now focusing on those education side of things, but probably a few years ago when I started Your OT Tutor it wasn’t really that common I suppose as kind of like a main income generation type thing and for me to be able to do it, it was like “Well, I want to be able to just do this. I probably need to take on the risk or you know that responsibility for generating
income on my own.”
Craig Minter (04:15.148)
Yeah. Super interesting. I’m loving, I’m love to get into a few of the experience first, but I’d also like to have a chat about that transition from sort of working for other people and then working for yourselves. I always, as business owners, often we don’t look after ourselves. as well as We sometimes tell other people to do with what we do. What sort of have you leveraged from your OT expertise in helping you
navigate and run your own big niche?
Clare Batkin (04:48.719)
Good point. think a lot of…
A lot of my success or how I’ve been able to keep my business sustainable has been probably a little bit of OT skills and I think but more so maybe just background, personality growing up, just being determined, self-directed. When you’re the only person doing a particular subject in your class, when there’s only five in the year 12 class, you get good at just finding a way to do things yourself. So think that was probably in terms of the sustainability and setting up the business, that was just always been something
that’s been self-directed and will just figure things out and get things done. But I suppose in terms of the other aspects of my business, although I brought in OT, I think a big focus really of what I do is teaching others and finding a way to actually make that a viable business model. I suppose. But if you’re going to do that, then you need to be able to do that education side of things well. So I actually think a lot of my OT skills in terms of being able to educate others has
been really helpful for that. For example, when we’re working with clients as OTs, we need to be good at delivering the right information in the right time, in the right way, so that people can actually use it to make their health decisions. We think about what do they already know, what’s important to them, how’s it going to be relevant to them in their day-to-day life. And then we try to frame our education with all that sort of things in consideration. I think I suppose I took a lot of those same principles of you know how to teach our clients into how do I go
about teaching OTs. I think it does go back to a lot of those adult learning type principles. So I think People said I’m quite known for being able to simplify complex topics. So all those NDIS related topics, to be able to simplify that into things that are practical, step-by-step frameworks that really focus on what OTs need to know. Give lots of examples that apply in real life. I think I’ve drawn on my OT skills. I suppose to be able to then teach other OTs, and that’s probably why
Clare Batkin (06:54.353)
even though it was very much an unknown, just any other ordinary OT when I started this, it was my sort of approach to teaching and really drawing on those sorts of principles of good education that have probably meant that people, when they do sign up for my courses, they actually take a lot away from it and they sign up again. That’s probably what I’d say from that point of view. But I think, like you said before, also, because I had that public health background in terms of that really broad experience, I think that’s in some ways been quite an advantage
Craig Minter (07:14.455)
Yeah.
Clare Batkin (07:24.273)
setting up a education company and I suppose I do have lots of NDIS focused education but it’s not all that I teach and I think the fact that I do have that experience outside the NDIS actually strengthens my ability to teach the NDIS, because it’s really not forgetting about all those core OT skills that I know are relevant across any sort of caseload. We need to have those in place first before we look at the NDIS tips and tricks and I think for those maybe educators who just sort of focus on the NDIS tips and tricks, we forget that
that there’s lots of new grads coming into the scheme, things like that, that don’t actually have that benefit of good solid OT skills to start with. So yeah, I think that’s probably helped maybe frame a little bit more of a successful approach to the way that I teach others. I think.
Craig Minter (08:00.599)
Yeah.
Yeah.
Craig Minter (08:13.729)
That’s awesome. I love it. And What I’ve written down here off the back of that, which is that, you know, frameworks, simplification and making it relatable. And that notion of being able to tell the story with the real life experiences and examples actually makes a massive difference. So that’s super, super useful. And That’s why I do love talking with OTs and a lot. big keys offering so much.
is It’s just so relational and again the observations and then being able to go “Well, how do I tailor this for
the person over here, the client over here, the team member over here, it just becomes, it’s that skill set of being able to piece all those things together in a nice, easy to manage way. So, that’s shone through with what you’ve talked about there. So now I’d love to sort of segue and transition into the experiments in business in relation to, again, you’ve touched on a few areas there, whether it’s the delivery models. I know on our first chat, we talked a bit of marketing and LinkedIn. So I’d love to dig into that, that as well, but.
Well, as you talk about that starting process and even evolving an NDIS sort of focus scores, but then doing far more than that now, what are some of the experiments that have stood out for you in front of mind that you’ve evolved or learned from over the last few years?
Clare Batkin (09:38.031)
Um, yeah, I suppose I’m just gonna pause here because my husband has been an absolute menace and making so much noise He’s just about to drive a truck out of the room beside me. So apologies to the editors Strangle him. I said I need to quiet and he’s literally banged and crashed anyway I can hear you But it’s just it’s been it’s been it completely threw me when I was trying to talk into the last question Okay, he’s gone
Craig Minter (09:46.477)
I love it! That’s all good. Yep.
Craig Minter (09:53.902)
So for the record, I couldn’t hear that until you said it. Then I’m like, yeah, I heard it.
Craig Minter (10:06.253)
Okay, so when you’re ready to go, take a breath, we’ll both sort of pause and I’ll make a note of what time. Well, we’ve got the editing, so that’s all good. Collect the thoughts again, and then that will be into any of the experiments. We’ll go into that segment of it when you’re ready.
Clare Batkin (10:08.654)
Yeah, that’s right. That’s quick superword. What a menace. collect my thoughts.
Clare Batkin (10:24.898)
Yeah. Okay. All good.
Okay, so I think what I did say was that like the Actually starting the business as a whole was probably a bit of an experiment. I think there’s a lot more OT, allied health educators, consultants, solopreneurs out there now, but probably when I started back in 2022, there wasn’t quite as many of us around. So I think I kind of, That was just an experiment itself is like, can I actually generate enough income to make this a sustainable model? But I suppose What was on my side was that I had young kids might think, actually that’s probably not helpful when you got like
like a two year old and I think a five or six year old at the time. But what it had meant is that we’d actually planned for this stage of our life that I wouldn’t be having a full time income. That basically I’d either be working few hours casual, part time so that I could mostly be a stay at home mom. So basically That kind of gave me the luxury where it’s like well now’s a better time, as good a time as any to take that risk and you know not be dependent on having that you know a full time income coming in because we’d prepared for that. So that actually worked quite
well and I think in the end I don’t know what it was because I think a lot of the time I was working for this company and thinking well that’s the safety net. I’ve got this salary, I can draw on their resources for marketing and things like that. And they were actually even looking at moving towards trying to generate income from the education side of things but I think what I was finding is that, you know all the work from the education side of things was purely me, but if I did it for another company, I’d always sort of be constrained by exactly which direction they wanted to go in, and also all the IP
he would stay with them. So I thought, you know, before I launch into doing this, I need to kind of make the call now. So I kind of don’t even know really why I backed myself to do it, but I did. But luckily that sort of taking the business sort of as an opportunity to see if it would work actually did take off. But I think that sort of segues into the next experiment likely you’ve been touched by, you touched on in terms of social media and LinkedIn. So that was kind of one of the, yeah, one of the experiments.
Craig Minter (12:21.582)
I was about to say that. The marketing is one, Once you’ve made the decision to just jump in a little bit there again, I love the fact of, there was always a thought of sustainability, but also the opportunity arises and preparation. again, Laying the right foundations in place and even the mindset around that, as soon as you go, okay, everything was where it needed to be from a mindset perspective to go, yep, I’ve got the space, I’ve got the scope, let’s just see, let’s
Clare Batkin (12:27.779)
Yeah.
Craig Minter (12:50.222)
see how this plays out and which is again why I use the experiment work quite a bit, is the notion of, you know, it sounds like, well, he’s got, yeah, let’s see how it plays out and then I’ll take measure and see how we go from there. So, yeah, So that’s awesome. But then that early phase is the marketing again, how do I get people aware of me and what I do, especially at a time when it wasn’t the norm in the industry. I’d love for you to share the marketing side of things.
Clare Batkin (13:17.442)
Yeah, so a while ago now, sort of thinking back a few years ago when I first did it, I think what I did was probably did what most people did. I kind of went on all the platforms. So Set up accounts on Instagram, Facebook, YouTube, LinkedIn. But I think I found sort of in that initial stage, sort of the six to 12 months, what I really found that was successful and what I probably give advice to other people to do the same is when you’re trying to decide on a social media platform, yes, you can be across all areas, but I’d always recommend niching down and really focusing on doing what
well on one of them, because they all have their own different algorithms. They all work slightly differently. And even though you can post the same content across all the platforms, they’re not necessarily going to do equally well across all of them. So I found that the two key things that I needed to decide was, okay, where is my actual audience? So I needed to make sure that whoever I was going to target needed to be on the platform that I was going to focus on. But also which one did I actually enjoy showing up on that, which really aligned with the way that I like to educate, share information. And I found that for me, that was LinkedIn. So
not really a fan of Instagram, Facebook, I’ve got accounts on those but actually don’t, you know, don’t do scroll Instagram for fun. I kind of avoid going on at all costs really. Whereas LinkedIn, I actually quite enjoy that there’s opportunities to do share articles and text posts and more networking and actually learning from others and collaborating. So basically I found that, you so that was something that aligned with my interests. So was a lot more sustainable when you’ve got to try and show up regularly if it’s something you actually enjoy doing. I actually much rather prefer to
write a blog or share an article or do some sort of educational based carousel rather than stand and you know have b-roll running while I point down the screen at some points that drop out it’s just not the way that I really like to produce content at all, so that was really sort of helpful but
Craig Minter (14:57.123)
Yeah.
Clare Batkin (15:05.646)
when I was sort of decided yet LinkedIn’s way I’m going to go, because I actually enjoy it. I also had to double check is there an audience there? And for me, I’ve got a mix of sales. I do have that B2C. So OTs directly find me, sign up for courses, but I also do have a lot of that B2B where business owners that employ OTs or other allied health actually find me and sign me up to either do training for the teams or they sign up their teams to access my courses. So there was a lot of that B2B and I think definitely within the LinkedIn, I’m either finding the B2C customers who are a little bit of OT nerds like me that
kind of love that education or the business owners are finding me. So once I decided there’s enough of an audience, let’s keep rolling with this. Basically Did my own self-direct, I became a bit of a LinkedIn nerd to be honest and followed all the gurus, found out what they suggest you should and shouldn’t do, what’s the algorithm saying and that has evolved a lot from when I started a few years ago to what it looks like now. The tips and tricks that I used at the start aren’t necessarily what works today on LinkedIn and
probably going to go through a little bit of a frustration, frustrating time for those in terms of when you had a system that worked and now it’s all kind of very up in the air and what used to get views doesn’t get views. and yeah sometimes I get more.
Craig Minter (16:15.374)
Yeah. I’d love to jump. I’d I love to jump in on that in as much as I love the acknowledgement of that because, as people, we get a system, we get a framework and it’s working and all the like, but as long as we still continue to think of it as the experiment because it’s still working or not, especially when we are engaging with you know, algorithms, and all that sort of stuff, because I think, you know, what you’ve touched on there is
It’s what I’ve found as well, how we got connected via LinkedIn. It’s a great space in the allied health industry. for those, I find, Because you have lifelong learners, which leads to this point of, continue learning about the platform, as well as the network as you go. So I just wanted to jump in and touch on that because it’s a point that I think…
You know, We love to set and forget if we can, from the business side of things. Because you’re like, I just want to deliver. I just want to do the, do the fun stuff and help my people. But from the conversations we need to have and what we need to keep, keep on top of. So really appreciate you sharing that part of it, but I’ll you keep on going there now.
Clare Batkin (17:27.022)
You know, that’s Besides the fact that it’s always changing, you need to stay on top of that. What I have done is, you know.
growing my audience to about 18,000 followers I think on LinkedIn now, I just cracked that the other week, but it’s probably more so the networking and the just the opportunity to learn about what other OTs are out there, which I found really valuable and it’s probably led to another sort of experiment which is the whole “Do you collaborate with other OTs doing similar things or are they your competition?” and I think in other sectors, we probably like it’s probably very much you know don’t help out or try and work with the enemy or the people that are directly you know trying to
sign up people to also do OT education. I took the opposite approach and very much do collaboration. But there’s been lots of value that has come from that. being able to learn that even though there’s OTs doing similar things to me, they’re often doing a slightly different way or a slightly different focus. So if somebody comes to me and is like “Do you have a course on this?” I can be like “No, I don’t. But I know another OT company that does.” so I’m always still able to help people and my ultimate goal from setting up this business was to just make sure that OTs have access to good
education and that ultimately we provide a better service and provide better care to the clients that we’re working with. So rather than me being like “They’ve got other courses that were similar to mine and I won’t send them in that direction.” That was sort of definitely a concern in the earlier days in terms of “This is probably not the smartest business move, but in the end it probably has worked out for the better.” Because those competitors have now actually become my collaborators. We’ve actually even joined up and created some courses or webinars together and that’s actually strengthened our position instead of feeling
you know, “If there’s not enough work or customers to go around, it’s actually using that as an opportunity to really niche down and serve your customer’s arm base better.”
Craig Minter (19:14.337)
Yeah, so good. I love that so much. it’s again, We’ve got a lot of alignment in how we think and what we do. I love a good collaboration. So I’d love to hear what a collaboration experiment sort of looks like for you? How does it evolve from somebody’s doing something interesting? I can see an opportunity where we could do something into you know, giving something a go and then sort of reviewing that process and then
again, having a new one come up or again, deepening those collaborations. What’s your approach to that process?
Clare Batkin (19:49.347)
Yes, I mean Sometimes it’s a bit of both. So often it does start on LinkedIn. It’s either somebody posts something and I think, that’s interesting for OTs to know about. I don’t know about much and I know a lot of just random OT stuff. So it’s new to me. I’m like, “It’s probably going to be helpful to OTs out there.” And I’m even more interested if it’s an issue. So other people working with OTs have found that OTs aren’t doing something well or that they don’t understand something. Then I’m like, “Well, I’ve got a good audience base now. How can I get that information out there?” So I’m actually currently in the process of doing a collaboration at the moment
Craig Minter (20:00.685)
Yeah.
Clare Batkin (20:19.28)
where someone sort of started commenting on my post and I sort of reached out and found out, you “What are you doing?” And they sort of, they provide a bit of a consultancy service for OTs in terms of working with a very specific niche area. So it’s like when we’re trying to recommend someone has an assistance animal, there’s this person that actually helps provide advice on that. As found OTs, were having difficulty with things, doing things not right. but kind of like, do I, Instead of helping people one-on-one, like how can I spread the word? So I’m like, well, you know, that’s something I don’t know about, but I’d like to be able to help OTs
make good recommendations. So basically the collaboration is we kind of worked out “Is this going to be beneficial for both of us?” Because I never expects people to put together content that’s going to be for free or you know helping other OTs unless there’s going to be some benefit for them as well because otherwise their business isn’t sustainable. So we worked out that by creating just a bit of a FAQ sheet based on the issues that she was finding, that OTs were having, the question she was getting that could actually replace a lot of her, the freebie inquiry calls that she was you know set to keep in to 15 minutes, she was
out to 40 minutes and not charging people for, we could create this, work together and then I could also put it on my platform. I get the added benefit of being able to provide a greater variety of information to OTs so more people can find me and find out what else I can do. But ultimately, the end result of this hopefully will be OTs learn a bit more from this person that I’m working with and I spread the word then the clients are going to have better outcomes, because that was her whole motivation for wanting to do this. as well as that. Some of the recommendations we’re working weren’t holding
up long term, and we wanted to think, “Well, what can we do about this?” So that’s kind of a bit of an example of how it works. Sometimes they reach out to me, sometimes I reach out to them and we just always think about how is it going to be mutually beneficial for both of us and then also making sure it aligns with our values of which is almost always coming back to “How does this help our clients?”
Craig Minter (21:55.073)
Yeah. Yep.
Craig Minter (22:07.511)
Yeah, love it. And that’s what I’d written down here. “How do we add value?” And then For yourself, for the collaborators, but at the end point, what’s the win-win-win at the end of the day? And so then, are you sort of reviewing that process as well and sort of going, okay, going back to the collaborators, did this work, what’s next there? And is that just then become a bit of a cycle and again, different collaborators over different things or timeframes or how does that work?
Clare Batkin (22:36.875)
Yeah, so sometimes it just usually starts as a one off. What’s the goal that we can work towards? And then sometimes, yeah, it definitely does snowball from there. So there’s even like another example is that, I work for kind of like a I did some collaborations with like an advocacy group that helps people with a particular condition and started off again, similar, just providing my expertise about how to do functional capacity assessments. Didn’t really know anything about the condition at all, but started off learning that, and
And then, same thing, did a resource, was a guest, did a webinar, and now I’m actually probably kind of like a part of their team to try and expand their education services out even further. So it’s always looking at, “Was that actually beneficial?” The point was, if the first resource wasn’t helpful, the webinar flopped, then we were like, well, maybe this isn’t actually the best collaboration. But on their YouTube channel, that’s had over 1,000 views, that webinar that we did, compared to a couple of hundred or something like that on their other ones.
Craig Minter (23:15.597)
They become part of the internal team, yep.
Craig Minter (23:20.482)
Love it.
Craig Minter (23:29.89)
Yeah.
Yeah.
Clare Batkin (23:36.719)
So we know that there’s definitely interest in it. So that’s why we’re gonna take it a bit further.
Craig Minter (23:39.65)
Yeah. So cool. I love you shared that. It’s kind of the idea of “Hey, a collaboration doesn’t have to be a real big thing.” Initially, it can just be, “Hey, let’s test the waters with this or that.” Which in both those examples that you’ve shared, you’ve sort of shown that, what’s a quick win that we can provide? test. Are we providing value? What’s the outcome? and the like? So that’s brilliant. Yeah, I could talk collaboration all day, but
Clare Batkin (24:07.511)
Sorry, one second.
Craig Minter (24:08.833)
Yeah, now you’re good.
Clare Batkin (24:12.501)
Somehow, something’s trying to sabotage this and doesn’t want this podcast to happen. my phone has started calling, I’ve had a phone call and then something else has started to call and someone’s sitting there going, hello, hello, and I don’t even know who I’ve either, I don’t know. This is like fun times, isn’t it? This could be a perfect group reel for you. Anyway, hopefully they didn’t try and call me back and go, who were you trying to, you were hassling me? I’m like, gosh, anyway.
Craig Minter (24:16.68)
Hahaha!
Craig Minter (24:26.941)
I brushed it or whatever. I love it.
I love it.
Craig Minter (24:38.477)
I I disconnect my Bluetooth. I try to remember to disconnect my Bluetooth, because if my phone does anything and it’s connected, then it stops all the sound and stuff. Just one thing will overtake, so that’s all good.
Clare Batkin (24:52.749)
Yeah, I’m just gonna move my, I’m gonna move my watch away. I mean, if I move my watch and then it starts ringing. Let me just turn off the Bluetooth. That was the other thing, someone started to call me.
Craig Minter (24:58.068)
Hahaha!
Clare Batkin (25:08.417)
Okay, we’ll deal with that mess later and find out who’s been trying to, who I called and who called me. anyway, apologies. We’re nearly there on the home street, aren’t we?
Craig Minter (25:14.061)
That’s all good. That’s all good. We are on the home straight. was gonna say, you get any other quick little experiments that you’ve got, now we’re gonna move into the transformation. So I’ll take a breath and that’s you feeling good as far as experiments? Yeah, awesome. Cool. I was trying to remember what I just like said. I said, I’ll go from, I could talk.
Clare Batkin (25:26.475)
Nah, that’s probably, yeah, I think that was the key thing I wanted to touch on. Yeah, I think so. Yeah.
Craig Minter (25:43.213)
collaborations all day but let’s move on to the transformations. Cool we’ll go from there because there will be a lineup.
Yeah, awesome. couldn’t, I couldn’t 100 % talk collaboration all day. And I love you unpacking you know, a couple of examples there of how you’ve approached that. But I’d also love to hear now.
In our episodes, we love to talk about transformations that we’ve seen, whether it’s you know, for clients, team members, in your case, you know, some of the educational outcomes that you’ve seen and people transforming what they do and how they do. What comes to mind when you think transformations that you’ve seen with what you’ve done there in your business?
Clare Batkin (26:24.589)
Yeah, you’re right. There’s probably a few different
examples. think sometimes One of the trade-offs of having like a business that’s purely, well mostly based on like online courses, that’s probably what my main revenue is. Or I don’t really get to see the full transformation. I get maybe the little snippets in the evaluation forms that say yes this has boosted my confidence or yes I can take these referrals now or this has made so much sense where previously it hasn’t. So you kind of see that there’s you know the potential for transformation but you don’t often get to follow it through. But part of the work I do
besides sort of just some online courses, I do work one-on-one with people. I do have some CPD memberships for OT where I do get a little bit more of that touch point and that one-on-one time and get to see people maybe longer term over their journey. I think probably maybe One example is again there was maybe a experienced OT wanted to get into the NDIS space, wanted to just focus on doing those one-off functional capacity assessments and reports because that fitted in with her, you know, she was a new mum, wanted to try and make that as flexible as possible
in sort of the contracting role she was doing but didn’t really have any idea in terms of how to do FCA. She had experience in other areas not within the NDIS. So I looked at basically a lot of the way that I teach others is focused on not just, it’s not just about learning one-on-one, it’s not just about self-directed learning but it’s about how that all comes together and making sure that it’s suitable for people at the time when they need it. So we worked through, she started with the courses to do the self-directed learning, then we did some one-on-one supervision sessions together.
And She moved into actually writing the reports. I was able to do review and written feedback. And then, sort of once that clinical knowledge and sort of report writing styles, that information was more set and she was more confident in that. It was looking at, “Okay, the bigger decisions of which referrals are actually appropriate for me. How do I take on some of these trickier ones when there’s all these other extra elements that make those sorts of clients a little bit trickier as well?” And now sort of Eventually, it’s not that we have, you know, that she’s calling on me to help her all the time, but she’s actually over the,
Craig Minter (28:20.418)
Yeah.
Clare Batkin (28:27.631)
over the years weaned off needing my help, which to me is actually kind of the sign that I’ve done my job well is when she’s not reliant on needing me to provide that support. yeah, That’s probably the main thing I always look at is has someone’s confidence grown and “Has someone’s confidence grown so that they’re not as reliant on me?” And because I was able to review her work as well, I know that the quality of the work that she was doing was really high level as well and that the clients were gonna get those good outcomes.
Craig Minter (28:53.453)
I love that. And I think it’s that it’s the idea of confidence is transformative and being able to help people get to a point where they’re confident enough to step into their own you know, brilliance and expertise. Then, you know, as a coach or a consultant or a trainer or an educator, that is the ultimate reward. I know That’s what I love seeing over the end of the day. If people can go off and use your framework and we’ve simplified things and they can go off and do that.
That is awesome. So yeah, and then just playing that forward because then you know The ripple effects, the work that this OT is doing, the ripple effects and how many people, communities she’s impacting from her work is absolutely brilliant, which is what this podcast is all about, sharing those stories because we want more awesome allied health practitioners, business owners out there in the world doing this amazing work and building sustainability
which you’ve touched upon a number of times. I’ve written it down about four or five times across my page here. So I really appreciate your shares today, Clare, that has been absolutely brilliant.
Clare Batkin (30:01.483)
Yeah, thank you. No, I think that’s probably the end of the day. I think for those thinking, could I be a solopreneur as well? I think a lot of the time, the driving factor is, well, I could help one-on-one a certain amount of clients, but there’s a limit on that. If I can actually teach others to provide better services, then there’s not really any limit in terms of how many people you can actually support and provide better outcomes for. So I think it’s always worth the experiment, worth a try and be savvy about it. Don’t just wing it because things are likely to fall apart. You do need to have systems and planning, and think about
a little bit but sometimes it’s okay to trust your gut to take a few risks and it can be really worth the payoff.
Craig Minter (30:39.181)
I couldn’t have summarised that any better myself and to round off again, we’ve already touched on one a little bit, but if you just want to share the best place for people to find you across LinkedIn and other avenues, we’ll make sure we share all the details in the show notes.
Clare Batkin (30:57.227)
Yep, probably the easiest way to connect with me if you are on LinkedIn. Just find me Clare Batkin and I don’t think there’s too many of us on there. Find me, send me a connection request and I will definitely connect with you there. I do have a YouTube channel that’s just called @yourottutor and you can find me some there and otherwise, the website is just yott.au. So we’ll share all that for you, but lots of ways that you can find me, and if you do reach out to me, it is literally just me, so I wear all the hats. I am the marketing person, the media person,
and the tech person. So if you reach out and send me a message, it will 100 % be me responding to you. Not a VA, not an AI, maybe I’m behind the times, but that authenticity is really important to me, so definitely do feel reach out and I’ll get back to you as soon as I can.
Craig Minter (31:43.338)
Awesome. And we will definitely include that in the show notes. And that’s a hundred percent how Clare and I got connected in the first place and started some great conversations. So, that’s a wrap here from The Healthy Business Lab podcast for this episode and make sure you like, subscribe, so you can learn many more gold nuggets, just like Clare’s been sharing today. Once again, Clare, thank you very much for your time.
Clare Batkin (32:06.199)
Thanks so much for having me.
About Clare Batkin
Clare Batkin is an occupational therapist and founder of Your OT Tutor.
Through Your OT Tutor, Clare provides education, courses and resources to help OTs build confidence with clinical and NDIS-related topics. Her work focuses on simplifying complex information into practical, step-by-step frameworks that OTs can apply in real life.
Connect with Clare
Website: https://yott.au/
Linkedin: https://www.linkedin.com/in/clare-batkin/
Facebook: https://www.facebook.com/profile.php?id=100084504391636
Instagram: https://www.instagram.com/clarebatkinyott/
Youtube: https://www.youtube.com/@yourottutor
Simplifying OT Education: Building Your OT Tutor with Clare Batkin
In this episode of the Healthy Business Lab Podcast, Craig Minter sits down with Clare Batkin from Your OT Tutor to talk about simplifying OT education and building a business around practical clinical education.
Clare’s background as an occupational therapist gave her a broad base of clinical experience, but over time she realised that the work she most enjoyed was education. More specifically, she wanted to help other OTs understand complex clinical and NDIS topics in a way that was practical, relatable and usable.
That became the foundation of Your OT Tutor.
A key part of the conversation was Clare’s ability to take complex information and turn it into frameworks that other OTs can apply in their real-world practice. Rather than simply providing information, Clare focuses on timing, relevance, examples and the practical steps that help OTs use what they learn.
The conversation explores:
- building a business around OT education
- simplifying complex clinical and NDIS topics
- using frameworks to make education practical
- the role of sustainability in business decisions
- choosing LinkedIn as an aligned marketing platform
- marketing as an ongoing experiment
- collaboration over competition
- creating resources and partnerships that add value
- confidence as one of the key transformations from education
This episode is a practical and thoughtful conversation for OTs, allied health educators, consultants and business owners looking to build sustainable work around teaching, frameworks and collaboration.
Key Themes & Takeaways
Simplifying OT Education
One of Clare’s strengths is simplifying complex topics into practical frameworks. Her work through Your OT Tutor helps OTs make sense of clinical and NDIS-related information in a way that is easier to understand and apply.
This is a strong reminder that good education is not just about knowing a lot. It is about helping people use what they learn.
Building a Sustainable Education Business
Clare shared that starting the business itself was an experiment. The question was whether clinical education could become a sustainable business model rather than something she only did alongside other roles.
The timing mattered, the risk needed to make sense, and the business had to be built in a way that could support both the work she wanted to do and the life stage she was in.
Choosing the Right Marketing Platform
Clare spoke about initially setting up across multiple social media platforms before realising that LinkedIn was the best fit for both her audience and her preferred way of sharing.
LinkedIn suited the way she likes to educate, write, connect and collaborate, which made showing up there more sustainable.
Collaboration Over Competition
A major theme of the episode was collaboration.
Clare shared how connecting with other OTs and allied health professionals doing related work has created opportunities to share resources, build webinars, develop stronger education and ultimately help more people.
Rather than treating similar providers as competition, Clare has often looked for ways to collaborate when the outcome creates value for OTs and their clients.
Confidence as the Transformation
For Clare, one of the key outcomes of her work is confidence.
When OTs complete her courses or receive support, the transformation is not just that they have consumed information. It is that they feel more able to take on referrals, write reports, apply frameworks and eventually need less support because they can stand more confidently in their own practice.