Authenticity for Growth

These transcripts are AI-generated, and spelling may not be 100% accurate (especially for names, places, and methodologies).

 

so if I was an OT that would be my little realm

but then I’d never be short of work

because I’d make so clear on my website

that’s what I do I’d make so clear on my LinkedIn

here’s what I do and not just that

I would give away so much knowledge and subject matter

expert skill set all through LinkedIn

I wouldn’t be posting here’s me with my friend

I’ll be posting

here’s how I handle it when there’s a meltdown on the way

and then I’d make sure my service delivery matched my words

cause if we ever believe our own marketing

we’ve got a problem we have to doubt our own marketing

 

Hello everybody and welcome to The Healthy Business Lab podcast

where we normally interview Allied Health business owners

and hear their insights and stories

but with us sort of evolving this podcast

we’re also talking to people who help Allied Health business owners

do more create more

and create more amazing sustainable businesses and practices

and today I’m super excited to have Michael Clark from Athletic Koala

on the call today so welcome to the chat Michael

I’m just delighted to be here

I love your Allied Health people

I work with them all the time

and they’re some of the best people on the planet

and no one goes into Allied Health if they’re not a good person

so I’m delighted to be here see what we can do to help them

 

yeah so

so true and

I guess I’d love for you to share a bit of your background as well

Michael because you’ve sat on both sides of the fence

and being a service provider as well

now more in the marketing space

I’d love to get a bit of that backstory of what you got

into the space and some of

your learnings in the industry sure

well once upon a time

there was a school teacher who then Covid hit

and he was sitting around at home

he thought I could be doing more with my life than this

and then I’m trying to think of like a goblin

or a princess that didn’t happen

but what did happen was

I realised I could help people who have autism really effectively

to build their social skills on zoom

and that was before zoom was a big thing right

because kids with autism love sitting at home on the computer

compared to going to some Allied Health office

so before I knew it

I was a provider of services to people who have autism

and building up their social skills

and it was one of the most joyful things I’ve ever done in my life

but then like most businesses competition came in

the price guide limited how much I could charge

and it stopped being so profitable

and I’m like this is hard work

and I realised

and a lot of your Allied Health people would experience this

I am actually not earning enough to justify the many

many hours I’m taking away from my family this is not sensible

so at that point I went well

what can I do what I can do is I can work sensible hours

wrap up like the supporting social skills stuff that I’m doing

pass those people off to other good people

who can do just as good a job as me

and what I can do is

I can find Allied Health providers and other NDIS providers

who I wholeheartedly believe in

and I know quite a few okay

who I would walk on hot coals for

and I can help them with their

getting the right people in their front door

cause something Craig

that I noticed a lot is a lot of Allied Health providers

in the early stages they will accept anyone in the front door

without them being the right people for their business

and it’s not until they have say 3 staff

5 staff they start to experience so much pain from doing that

that they change cause the owners always so talented

does that make sense yeah, definitely

what you’ve shared there is a lovely sort of evolution there

you’ve been in space

you’ve seen how it works from the inside and again

building a business and getting the right people on board

the right clientele plus also the right team paramount to having

a nice sustainable business and practice

and the like and so

I guess as you’ve sort of evolved

and you’ve gone through some of those transitions

and evolutions in your own sort of story and where you are today

I’d love to hear some of the experiments that you’ve put in to

get the right people

and the right clientele that is a good fit

for businesses and the like

what sort of what a couple of things that have worked

and even some that haven’t worked that

but is it taught you some great lessons in what you now do

yeah well to be honest

about seven in every 10 things that people try will not work

so we need to try lots of things if we want some things to work

and when I say that most Allied Health providers Craig

they’re by nature very play it safe people they got an ATAR of 98 okay

when they went to school they passed uni with HDs

they’re looking for the approval of everyone around them

they’re not used to anything not going right

but if you want to bring the right people in the front door

you actually need to try a couple of different marketing channels

you can’t just rely on word of mouth so what happens Craig

is you’re very talented Allied Health person

and I got an ATAR of 97 equivalent

like I get it no one wants to fail okay

but to the talented person

who’s the founder of any Allied Health

they can handle whatever

but then when you got your fifth staff member

your seventh staff member

suddenly the wheels fall off because they didn’t niche

they didn’t work out who they serve and who they don’t serve

they thought they were being inclusive

when actually they were being vanilla

so at that point you’ve got to say well

what are the levers that we can use

and so

my job is helping Allied Health and other NDIS providers to work out

what levers have I got right here that I could use

the levers that used to work if you go back to say 21

2022 Facebook ads I spent almost

probably half a million bucks of other people’s money

and my money on Facebook ads

hugely effective back then

they’re not so effective now

what works now is having a website

that’s absolutely clear about who you serve

and then having connections with other providers

where they know exactly who you serve and who you don’t serve

and that’s LinkedIn and you can do 100 other things Craig

but those are the two things that are going to matter most oh

probably a third thing

which would be make sure you’re serving people wholeheartedly

and make sure you’re very good at your craft okay

so website LinkedIn and be serving people wholeheartedly

they’re the leaders yeah

cool love that it’s just simplifying and again

sharing some of the things that have worked in the past

that potentially don’t work as well again

depending on how deep your pockets are

sometimes those things might be out of work and again

how niche you potentially are

generally what we find is the more niche people are

the more opportunity there is there

you touched upon that at

the very first start as you started to bring that in

and I guess that also speaks to the website

into the LinkedIn into the delivery model

whatever that model is for a business

I’d love to just delve into that a little bit further then again

to just tying those those dots together

because I know you’re also a massive fan of storytelling

in sort of crafting that story

how can people go about that

yeah so

the thing that Allied Health providers need to understand is that

the moment they’re protected

they’ve got a wall around them

they’re safe in their castle of Allied Health

NDIS is not smashing Allied Health

the way the NDIS is smashing a lot of other NDIS segments

so Allied Health is sitting here going

what do you mean I have a problem

I’ve got plenty of referrals

you know or they might go

my waitlist was 12 months

now it’s three months oh

it’s not ideal but guys

give it another six months and you won’t have a three month wait list

the issue we’ve got there is that

a lot of health are coming from this protected position

they’re almost like that

beautiful little duckling that’s been nurtured by the mother

who’s about to get into the real world and about to get stomped on

okay so Allied Health needs to be very aware

right now is the time to work out who you serve

how you serve them

why you’re different from Allied Health down the road

because NDIS is squeezing

and if NDIS squeezes then there’s actually less

demand for Allied Health

and there’s also in a lot of places more and more supply coming

on okay sure we got staffing limitations

but there’s more and more supply

so the time to niche the site

the time to be clear about who you serve is now

now it doesn’t mean you can’t serve a lot of people

if I say

let’s imagine if I was an OT and I’m Allied Health and I serve

teenagers and young adults with autism

and I help them with their social skills right

that doesn’t mean I can’t help others

but I don’t want to stray too far from that

because the world is big enough with people who are in my niche

that if I become super well known at that niche

I will never be short of referrals

not now

and not in 2 years time when referrals have practically dried up

so it’s the time to niche is now

and to do that Craig we gotta work out what am I good at

what do I love to do like Craig

if I’m honest

I would so happily live in autism world for the rest of my life

I love helping young people with autism

I love it like I have no words for it

because at first when you step in that world

you feel like oh

how do I help people but then you realise everything’s just formulas

just turn everything into a formula

make everything into a game

make everything safe just and talk about minecraft a lot

and suddenly you’re there

so if I was an OT that would be my little realm

but then I’d never be short of work

because I’d make so clear on my website

that’s what I do I’d make so clear on my LinkedIn

here’s what I do and not just that

I would give away so much knowledge and subject matter

expert skill set all through LinkedIn

I wouldn’t be posting here’s me with my friend

I’ll be posting

here’s how I handle it when there’s a meltdown on the way

and then I’d make sure my service delivery matched my words

cause if we ever believe our own marketing

we’ve got a problem we have to doubt our own marketing

those are the sort of things that go through my head Craig yeah

cool and I think that notion of

and you sort of started

to talk into that was the notion of when you’ve got a niche

it actually becomes so much easier to tell that story

because you can think of that one person that is your sort of

your clientele the resemblance of that clientele

which then makes it easy to tell a story for that person

with all that content that you started to touch upon

it’s the stories it’s the what works for them

what resonates and all those things

which then actually just makes that process and I’m presume

the clientele that you work with that you help with that

the clearer they are on that picture

the easier it is for you to be able to leverage those stories

and get them to where they need to be

that’s right and tell the truth

okay people go oh

you know he’s telling a story

is it a true story if it’s a true story

tell it if it’s not a true story

well don’t tell it

but it’s like when you think about

let’s imagine if you’ve got say

a speech therapist who’s say

specialising autism

they would have all the gear that

specialise for what those young people want to do

they would have the minecraft

they would have the lego they would have

whatever is most likely going to be something that resonates there

or if they want to specialise in something different

say wheelchair access whatever

then they’ll go and find someone like say

Justin Bolus and they’ll learn from him how to do that

but when you know exactly who you serve

you’ve got all the gear and all your stories resonate

and imposter syndrome disappears over the horizon really quickly

because people come to you going

we’ve got this issue it’s hard

I’m like well

I’ve seen that issue a thousand times before

how do I gently frame it

so that this is taken on board well

and you just speak from your experience

and you can’t speak from experience if you’re there for everyone

you need to be there for what you’re there for

yeah that’s nice

and it’s easy to talk about talking from experience

I know the old gestalt protocol of once we share our stories

our own experiences and the like

that’s what resonates with people at the line through that

frame of well

stories is just connection Craig

when you and I got together

I love the Profit First book

I love it you and I

we shared stories about what I got out of that book

and so that’s connection instantly

so your stories are your connection

but connection has to live on a foundation of truth

if I go out there

and pretend I’m good at helping people with wheelchair access

I’ll go crashing and burning in a day

cause I’m not I’m really good in the autism space

does that make sense yeah

for sure that’s such a good little point there

and I think interesting talking about stories and website

and sharing that expertise from a website point of view

and you also touch upon there the flow into say LinkedIn

which is where you’re got a bunch going on at the moment

and I know this place it’s part of how we connected as well

and just that having conversations in that space

I’d love to hear

your experience and how you’re approaching LinkedIn

in the current climate yeah

well LinkedIn is the last unturned stone in 

2025 for gaining referrals

for being known as a subject matter expert

for people sending you participants or clients who are right for you

because LinkedIn used to suck

about a year ago if you’re on LinkedIn

it was probably because you’re a loser looking for a job

and everyone viewed you like that okay

obviously I’m being smart like

but that’s sort of how it was viewed and that’s how it was

whereas in 2025

in is not that LinkedIn is a cafe where I can meet Craig

I can see what Craig’s doing

I can see that he loves his Profit First stuff

and I can connect with him about that and we can just chat about life

six months later you’ve been on my podcast

I’ve been on yours and we’ve helped each other’s audiences do well

because LinkedIn is a cafe

people view LinkedIn like it’s Facebook or Instagram

Facebook is for grandmothers to share dog pictures and cake pictures

you will get no traction in Facebook if you start from scratch

now Instagram great if you’re a physio

take some photos of yourself at the gym

throw it up there and impress whoever you think you’re impressing

but LinkedIn is not a broadcast like Facebook and Instagram

LinkedIn is a cafe where you sit down and chat with people

and you build relationships with people

yesterday I was feeling a bit down to be honest Craig

I had some hard things happen in my world yesterday and you know

I sorted them out I dealt with them but I was feeling a bit down

I jumped on LinkedIn and after 10 minutes

I’d connected with about 5 or 10 people who I really like

I felt like a million bucks you don’t get that elsewhere

but those same 5 or 10 people

I connected with them

and I was actually contributing ideas to help them with questions

they were asking that were things that worried them

and like I felt great cause I got to help someone in the same way

if like I’ve got a client who I work for

I do some business coaching

and she’s struggling with what she can do with staffing

I put that up on LinkedIn today and said hey

can someone help her out and I know that 10

20 people are going to give her some advice over the next week

you don’t get that anywhere else so LinkedIn is a cafe

it’s where you go you hang out

you act like you would at a cafe

you don’t tell everyone how good you are

you just see how you be helpful and you just enjoy people

it’s cool and I love that idea of thinking of again

it’s a visual of of having your networking slash conversations

which again is very much what you touched upon earlier

is that how do you have authentic conversations

and where do they lead because at the end of the day

we are a sum of all the connections that we’ve got and you know

the people we surround ourselves with

and I find that’s definitely how I’ve experienced again

being out to have deeper conversations are more meaningful

because of what you just touched upon

as far as I can see what that person’s up to

I can see a bit of their background

and a bit more clarity in what the expertise that they’re sharing

which is where I like to learn and see about people as

because that’s usually what they spend most of their time on well

where are these people spending their time

and what kind of person are they

and how they interacting with people in somewhere like that

so that’s right cause the true you is going to come out eventually

if you turn up to LinkedIn with your Facebook version of you

your marketing version people are going to ignore you

because when someone weird walks into a cafe

everyone just goes oh yeah

whatever and they go back to their conversation

but if you turn up helpful

and consistently turn up helpful

and make an effort to build a conversation

like all the OTs and speechies

and like any Allied Health listening to this right now

are probably thinking Craig

that’s great but I don’t need that and you may not need that today

but you sure as heck the way NDIS is going

are going to need it in 6 months

so mission 1 on every Allied Health agenda really could be

start building my connections on LinkedIn

it takes about three to six months to end up with heaps of

I’m not talking about followers

I’m not talking about fans or whatever

I’m talking about people, people who you can leave a voicemail for okay

three to six months so

because that time is probably coming for Allied Health

in about three months now’s the time to get on LinkedIn

now’s the time to get on LinkedIn Premium

so that you can then reach out to others

now’s the time to start posting hey

here’s what I do in my practice and here’s what works

and here’s what I find difficult

start being real and start building those genuine connections

now is the time yeah

spot on I think

you know some of the episodes that we’ve already had on this podcast

has been a bunch of practice owners that have been doing just that

and reaching out and learning from sharing their knowledge

having those conversations

and then lifting the hood on each other’s businesses to be able to go

oh is that how you’re doing it

and some of the stories that we’re hearing is all the people that are

looking at things differently

because again the goal post changed

it doesn’t matter whether it’s NDIS

whether it’s macroeconomic events or microeconomic events happening

you know locally where people are based and the like

but there’s always things that are changing and knowing more

learning more from others in the space can only be beneficial

to go when something does happen

or if we’re trying to plan as you’re recommending that people do

which we wholeheartedly agree about

it’s like got a bit of a toolkit of things that we can think of

we can lean on people to

dig a bit deeper on those ideas when it’s like ah

that’s a thought bubble that’s been percolating there yeah

that’s again everything you’re saying is hundred percent aligning

with any of the conversations that we’ve been having here

I’m glad it’s aligning and true story if I go back about 3 or 4 months

my job is not serving individuals participants

my job right now is coming into an NDIS business

or an Allied Health business

just working with the director for about a month or two

helping them get whatever they need sorted okay

and generally it’s going to be a website is from 2019

it’s time to actually make it real and look good

and clearly articulate what they do and what they don’t do

and then it’s going to be get their staff onto LinkedIn

using LinkedIn in a way that builds relationships

that’s generally it’ll be one or both of those things but for me

I had a client a couple of months ago who was just so angry at me

that and I’d done a miraculously good job for them

but they were so angry and I was starting to feel like

am I just a failure how can I do a job this good

and then somehow have someone this upset with me

how does this work but on LinkedIn

I’ve got two other guys I know who do an outstanding job of websites

so I messaged one of them and said hey

can I have a chat

I’d never chatted with him face to face before and I called him up

I’m like hey here’s what I’m dealing with

I feel like such a failure

and he walked me through all the different steps

had you done this yes, I had 

had you done that yes

that’s exactly what I did

and we got to the end of it

he’s like Michael sometimes you

you win some

you lose some just and I felt so good because a peer had said to me

Michael you don’t have to doubt yourself for another two weeks

you gave it your best crack

but some people they’re just not built for you

in fact maybe they’re not built for anyone

but they’re definitely not built for you

and to have a peer say that was amazing

now let’s imagine if I was a 27 year old OT and I was doubting myself

I was feeling like my workplace was pushing me into fields

I’m not good at

these are the conversations you can have on LinkedIn

without having to involve the people in your current workplace

where you might feel a bit embarrassed

you know it’s a miraculous place from that perspective

yeah and for people that haven’t done that much before or at all

often it’s a bit of a fear factor component of oh

this is that person over there

they wouldn’t want to talk to me

but again from what you’ve just shared there

I know our experience is that people are willing to share

because people want to help

and the same as everybody in Allied Health who is again

very heart centred generally wanting to help other people

that’s what I’m tending to find

you know is

you’ll find those people out there

if you do actually just reach out

and put yourself out there in that space

it’s so true I was chatting with another business coach recently

his name is Tom Hitchcock

he is in Sydney and he was saying people don’t realise it

that in Allied Health and NDIS

it is not like the real world

he said in Allied Health NDIS

if you want to meet up with someone or talk to them

or ask them an opinion you do it

and 90% of the time they’ll be open to it

he said

you go and try do that in the carpet business or the tiling business

you’ll be flat out having one person say yes a year

so we’re in this magical wonderland

so let’s use the tools and LinkedIn is one of those tools

it doesn’t mean you can ignore your website

and just leave your website looking like 

2019

it doesn’t mean you can ignore your service delivery

but LinkedIn is where you connect with other providers

and I give away so many referrals

a lot of people come to me

Michael can you sort my website

and I have a look at what they’re doing

and I’m like this person is not right for me

but I’ll send them to Greg Chadwick and I’ll send them to him

or I’ll send them to Chris Slapper

okay or I’ll send them to whoever

but I give away so many referrals

I don’t care

because what happens is we can end up with this greedy mindset of

I must prove myself to everyone

I must be good at everything

or this greedy mindset of oh

referrals are drying up so I must hoard these

it’s like no

give away what’s not good for you

others will do the same it won’t be the same people you refer to

people have this idea of

I need to give Craig these five referrals and he’ll give me five

no I give Craig these five referrals and then

Craig’s friend, Jonathan sends me like two referrals

but it’s like now I like have a bit shielded from that remember

because I’ve got a lot more people to draw

from at this point but

we need to be generous

we need to be giving and not just with referrals

but also with our time often Craig

I’ll see someone’s had a really hard time

they’ll post something like

I just had the hardest participant

here’s what happened obviously

they’ll hide names and change stuff

I’ll jump on my phone and I’ll just leave him a voicemail

a 40 second voicemail hey

I sorted it I mean

I don’t do this to strangers Craig

but I mean if you did this

if you put a post like that up

I’d do it for you I’d be like

hey Craig

I heard you had a really rough day

sounds really hard

let’s not forget though when it comes to Profit First

you’re like No. 1 or 2 or 3 in Australia

so yeah

you’ve had a crap day Craig

but I’m right here for you

I mean what would go through your head if I left you that voicemail

yeah hundred percent

it’s that feeling factor

it’s the connection it’s the ah

there’s people out there that know

understand and they’re there for you

that’s right and that’s what friends do

so LinkedIn is the place it’s not true friendship

because you’re not sitting down

having a coffee with someone in person

but it’s what a friend would do

so it’s the closest you’re going to get to friendships within a workplace

yeah I love that

and I’d love to sort of move through that notion there

of creating friendships creating relationships

creating business outcomes as well

and you get you touch upon an example there at

when things sometimes don’t go quite right

and you can have people there

to lean on I’d love to hear the other side of that coin of

we always love to share some transformations

that we are able to help people with

and the like I’d love to hear an example that you’ve had

that really sticks out in your mind

sure well

maybe this morning then like

I’ve run a couple of different coaching programs

for people on LinkedIn people like

what do you mean coaching in LinkedIn

no I’m serious

it’s like you get coached in how to play golf or how to do swimming

you get coached in how to do LinkedIn well

how to be you how to be the authentic you

how to not be salesy how to not think like Facebook

and I was coaching someone this morning

and as part of the coaching I do for her

I create for her a whole bunch of videos of her

talking about her work stuff

and skills that she can basically give away

because what’s behind that Craig

is that people will see the skill she’s giving away and they go ah

she’s awesome at XYZ

so when they have a local referral XYZ

they send it straight to her easy

but I asked her how did like

what has LinkedIn done for you even in the last couple of weeks

cause I’ve only been working for her

with her for a couple of weeks

I’m working for a whole workplace and she’s one of them

and she said I feel so confident

I feel like I’ve got people I can talk to

I feel like I’m learning so much from others posts and Craig

she’s been with me for three weeks okay

imagine after three months

so there’s so much supportive networking that happens

not networking as in me me me

gimme gimme gimme okay

leave that for the sole providers or leave that for the whoever

it’s not like that it’s like the truth of everyday

instead of doom scrolling Facebook just sort of doom scrolling

so to speak LinkedIn just learning

here’s how this person does that here’s how this person does this

you know I’ve got almost heroes in my mind of people on LinkedIn

who I’m just learning from

every day as soon as I see their post

I’m so excited what am I going to learn today from David Dinker

a physio Dan in Melbourne

amazing guy what will I learn

you know it’s like if nothing else

the learning Craig is what people are getting out of

love that share and I’ve got a bit of time here

let’s sneak in another one

you got a very recent memory there of a bit of a transformation

let’s throw one from a little while ago

that’s had a bit more time to play out

what other transformation comes to mind

of outcomes that you’ve got for somebody following

even that idea of website through the LinkedIn

and sort of the more rounded

bigger picture yeah

so if I go back about

let’s say about four or five months ago

there was an organisation I was working for

they weren’t Allied Health

they were accommodation NDIS accommodation

and the first thing we did was have a look at their website

and honestly it looked like your grandma built it okay

and it was just horrendous

anyone who went to that website was not going to find them

so we solved that sure

a month later they have a beautiful website humming beautifully

and then I took about their top three

or four or five staff and equipped them with the skills

they need to not just turn up on LinkedIn like hi

look at me come to our accommodation we have an open day no no

instead it was like hi

here’s how you do accommodation well

here’s the supports you put in place

here’s the people who I turn to when I don’t know an answer

here’s how I get through a hard day

here’s the things that stress me out

and here’s the things that I do to handle that stress

and I clip them with that

now the reality is when you do that with an organisation

about half of them are going to take it up

and they’re going to be like LinkedIn lifers okay

and the other half are going to do it’cause their boss asked them nicely

so if I look at what happened

that organisation went from no one really knew who they were

to within a couple of weeks

they were getting thousands of impressions

thousands of people discovering what they do

and then all they had to do was get up and talk

get up and explain stuff and as long as they weren’t self serving

they win but unfortunately

I wrapped up with them I finished working with them

and then I’ve looked at their more recent stuff

and they’re starting to go back to the salesy promotion I know

and I’m like ah

so they’ve had the magic

they’ve built a network that’s huge and they’re not completely salesy

they’re not all Facebook yet

but you can see it starting creep back in because it’s what’s known

and we always go back to what’s known

but that’s not what will win them the game that’s right

that won’t win them the game

but then I compare that to say someone else I know on LinkedIn

like say again

say David Dinca one of the No. 1 physios on LinkedIn

D I N C A

he has hundreds of thousands of views a month

because all he does is get up

and give opinionated stuff and entertaining stuff

not once does he say come and join my business

so I look at what he’s doing and the numbers don’t lie

so my encouragement to people would be

start by dipping your toe in the water okay

you dip your toe in the water by put up some posts that are real

don’t advertise how good you are just be like hey

here’s how I do this

it’s not scary to go here’s how I turn up

here’s the gear that I bring

here’s what my workspace is set up like

and here’s why it’s set up like that

just put up some stuff and then when you put a post up

you send a message to a few friends going hey

I just did a post can you like go and have a look at it

and if you’re happy do just throw a comment on and they do that

and they’re happy to do it

I think I’ve done that with you once before that Craig anyway

it’s like they do that

and then you make sure that you jump on LinkedIn Premium

which is free for the first month

because premium

gives you the opportunity to reach out to a100 people a month

and say hey

connect with me a 100 so no 100 people a week sorry

that’s 400 people a month

About 70% of them will be delighted to connect with you

if you’re a physio

you try and connect with physios if you’re an OT well

you might try other OTs

but you might also think speechies cause you know

OTs and speechies love to work hand in hand at times

so you just reach out to people

I went from a network of zero people in November

at the moment

I’ve got about 2,700 people in that connection network that Craig

that doesn’t mean 2,700 friends of those

2,700 people

if I was to send a message to every single one of them

which I could do I would get about 800 responses back

and those are the 800 that you invest yourself in

you don’t invest yourself in the watchers

the lurkers the people who are just looking around

let them be them okay

you invest yourself in the people who will respond back

but every month Craig

I’ve probably got about 400 people who I will either send

a message to or a voicemail

and it literally takes 15 seconds

and sometimes it’s just hey

here’s the post that I did

I think it’s relevant to you because

you’ve said such and such before here you go

except I work out the 22nd version of that

it’s joy and it’s easy and it’s fun

but more than that is you get to meet other people

you get the benefit of their experience

so it’s like Craig

if you and I like if I ever had a profitability issue

you’d be one of the first guys I’d talk to

because we’ve known each other on LinkedIn

you’ll be happy to have like a 10

20 minute chat

help me diagnose what the problem is and you wouldn’t charge me for it

you just helping a friend

in the same way if you had a marketing problem

I’ll be like oh

what are you facing Craig

because that’s what real friends do in cafes

and this is the closest we’ll get to that

I love that and that’s a great way to round out our chat here

with some nice little takeaways

I love that what you shared there Michael

just being able to start by dipping your toe into the water

start by sharing what’s real

what’s happening now and then also how to go about

actually just start making some connections and who to connect with

how to go about that so that’s been super awesome

we’ve covered a lot in a relatively short space of time

but obviously if people do want to connect

which you know we definitely want people to connect

and obviously we’ll share in the show notes your LinkedIn details

but outside of obviously your LinkedIn No. 1 place to connect

where else should people look you up and reach out to you at

yeah I mean

if they had trouble finding me

they just send you a message

Craig go hey

where’s that Michael Clark guy from Athletic Koala

my business name is actually called Athletic Koala

so no one can forget it

cause if you’ve ever seen a koala that’s athletic

no so they could just Google Athletic Koala

you’ll find me but the reality is

I’m one of many sources of information that are out there for you

once you get onto LinkedIn

I run a couple of courses

a couple of different levels of coaching

Craig for LinkedIn I also do websites for people

but the truth is every Allied Health provider needs to understand

there is a tidal wave coming of not good stuff from NDIS

and Allied Health needs we can’t put our head in the sand and go

it won’t happen to us it will happen to us

it’s happened to almost everyone else

it’s coming for you so

now’s the time to plant the seeds

that you’ll harvest in three to six months time

so when your other Allied Health friends are struggling

you’re still standing

well that wraps things up very nicely

very aligned with what we talk about here at The Healthy Business Lab

and on the podcast here is being very thoughtful

being strategic planning for what’s coming ahead

and if you do need any help with anything around that

reach out to your connection to your networks

to Michael and to myself so thank you very much for your time again

Michael so

so appreciated for all the nuggets you’ve shared there today

and for everybody listening

obviously we’ll have all the details and all the links in the show

notes that we’ve talked about here

and feel free make sure you like

subscribe and keep on following more for great content just like this

thanks again Michael

over and out from us here

keep it up Craig